I Tweet, Therefore I am*
Jill Helser

As I read Jill’s post, I couldn’t help but wear my product development hat while considering Facebook’s role in our social space. What I find interesting is the evolution of Facebook’s various articulations through the lens of Proxemics. At launch, Facebook was a simple site that focused on social relationships such as classmates. Quickly, Zuckerberg and gang determined that more personal and intimate information should be shared adding relationship status, more personal information, and photos. Initially, the focus to develop social, personal, and intimate features. Eventually, the system evolved to support more public features by opening up the platform, creating Facebook Page, and broadening the types of friendships to include acquaintances and close friends. And recently, Facebook has pivoted their product offering towards more intimate features such as Messenger and On This Day. With each new feature, Facebook adds a new articulation that is forced to fit into the larger network of Facebook and the broader social media assemblage. 
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As I dug a bit deeper into Proxemics, I couldn’t help but recall a question that was posed in last week’s class asking “What would you include on your social media etiquette checklist?”. I noted parallels Edward T. Hall’s attempt to study and apply a system to personal space and our recent criticisms of social medias. I can’t help but envision an academic coming along that establishes a popular theory that examines social networks (or even specifically Facebook’s) impact on behavior, communication, and social interaction.

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