Mathieu RocheinID5.ioThe Three Dimensions of IdentityIdentity is the foundation of digital advertisingNov 21, 2019Nov 21, 2019
Mathieu RocheinID5.ioWhether You Rely on 1st or 3rd Party Data, Browsers’ Tracking Restrictions Will Impact Us All…Ad tech is a complicated world. Because 2 things have the same name doesn’t mean they are the same thingSep 7, 2019Sep 7, 2019
Mathieu RocheinID5.ioAnnouncing the Launch of the ID5 Universal IDWith Universal ID, ID5 launches the first neutral, open source, shared “device ID” for digital advertisingJul 11, 2019Jul 11, 2019
Mathieu RocheinID5.ioIn the Identity Space, Less is MoreConsolidation needs to happen in the Identity space for digital advertising to thriveSep 19, 2018Sep 19, 2018
Mathieu RocheinID5.ioThe Value of Neutrality in ID ManagementUser identification shouldn’t be treated as a competitive advantage by ad tech vendors, it should be a neutral, shared assetSep 20, 2017Sep 20, 2017
Mathieu RocheinID5.ioTime to Fix Cookie SyncingCookie matching is broken. We’ve created ID5 to fix it!Sep 10, 2017Sep 10, 2017