Mark RogersinSpyFu’s Testing Ground7 Best Practices to Improve Your Sitemaps for SEOA lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can…7 min read·Mar 23, 2020----
Mark RogersinSpyFu’s Testing GroundCompetitor Analysis: 7 Ways to Track Competitors’ Marketing StrategyConducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your…6 min read·Mar 23, 2020----
Mark RogersinSpyFu’s Testing GroundA Data-Driven Marketers’ Guide to Calculating Statistical SignificanceData-driven marketers live by the mantra, “always be testing.” Landing pages, email subject lines, ad copy, blog images, and anything else…9 min read·Mar 23, 2020----
Mark RogersinSpyFu’s Testing GroundAirbnb vs. VRBO: Why A Massive Organic Search Advantage Doesn’t Always Pay OffThere’s a good chance you’re familiar with Airbnb, the vacation rental website founded in 2008. On any given night, around 2 million…8 min read·Mar 23, 2020----