…jargon is ask them to clarify. This means I will make them listen to my spiel on Stimulus-Response. This may irk them, but they pay me to be clear and thoughtful not to tread delicately on their mood.
lus. For s… of their brands. I’m not clear whether they refer something that’s a part of Response or Stimulus. For some clients, brand idea is the synonym for brand essence. For some others, it is the other term for brand communication idea.