If I can just stop you there for a moment. You have literally just said that your shop was ‘born from the Sixties’ and inspired by hippies and boutiques. If you wanted to name it after a film, you could have chosen Blow-Up. Or Performance. Or Easy Rider. Barbarella. The Graduate. Films from and reflecting aspects of the culture of the 1960s, the decade that you said a few words ago The Sting was born from. But instead, your shop is named The Sting, after The Sting, a film from 1973, which is set in 1936.