Yep, remember eggs and salt? Then coffee, wine and chocolate went from ‘consume us and die a horrible death' to ‘If you want to live forever, be gorgeous and have a brain like Einstein’s, consume us at every opportunity’.
Even as an omnivore who, like you, prefers everyone make their own choice and be happy with it, I just felt that it needed a bit of clarification there. Sugary junk food, not meat based protein, is our enemy united in the sneaky diet wars. Big Sugar is far less of a public target than Big Meat, and they are perfectly happy with that.
Be warned. They have a lot more money and resources to wield.
Peace in, Dennett dear…