Attention, Attention Read All About It

Capturing Attention in Social Media

Just imagine, you are overwhelmed at work, kids are screaming, and dinner must be cooked. You just need to take a few minutes to yourself so you grab your phone or tablet and sign into your social media account just to escape for a few minutes. You are all eyes and ears on that screen and all your attention is on a small screen. How many times have you sat in am meeting or on a conference call and thought, “Is it over yet”. Social media’s content needs to be interesting and engaging for the people using it. Some strategies for gaining viewer attention in social media are bright, vibrant pictures that pertain to the information given, current news and information specific to the user such as favorite restaurants or things to do in the area.

Maintaining Engagement in Social Media

According to a survey conducted by Canadian media consumption, the average attention span had fallen to eight seconds, down from 12 in the year 2000, Today, human now have a shorter attention span than a goldfish, a gold fish people.

Picture from Morgue file (no copyright)

Securing engagement ensures the user will return to the site and share information and utilize the site to engage others. Three strategies that have been shown to be effective in maintaining engagement in social media are keep videos short and sweet and to the point, tag others in your post or blog they can be recognized and their friends would be able to participate in the conversation, and share your content more than once on social media.

References

Egan, T. (2016, January 22). Opinion | The Eight-Second Attention Span. Retrieved October 17, 2017, from https://www.nytimes.com/2016/01/22/opinion/the-eight-second-attention-span.html

Ellering, N. (n.d.). 30 Social Media Engagement Tatics [Web log post].

Kiisel, T. (2012, January 25). Is Social Media Shortening Our Attention Span? Retrieved October 17, 2017, from https://www.forbes.com/sites/tykiisel/2012/01/25/is-social-media-shortening-our-attention-span/#6d7efc823f96

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