What is the best way to market a small (i.e., one person) consulting business?
Here are 16 Case Studies that will Teach You How to Build Online Community for Your Business
1. Duolingo. Not everyone can contribute to the same degree in your community. Don’t make people feel inadequate because they can’t dedicate their lives to your cause. Instead, recognize all levels of commitment.
2. DietBetter. If you’re building community around a sensitive topic, anonymity makes sense.
3. Foursquare. Foursquare uses a superuser community primarily to meet support goals. The big takeaway here: Pick one business case for your community, and start there.
4. MassRoots. This business has built a community of nearly 400,000 cannabis enthusiasts by giving to them generously — with events, the app they built, and tons of swag. Give generously.
5. Moz. All of your community projects and products must serve a function. Decide who will own each function and let them own their own area.
6. Polyvore. Yes, you can growth hack community. Polyvore breaks it down.
7. reddit. The recent reddit controversy aside, if you go back to the days when Erik Martin was CM, his key lesson still holds true: to build a community, you have to delegate and give your power away. Stop getting in people’s way.
8. Telescope. You don’t need a ton of people to start a community. You need just a few close relationships. Then you can leverage these over time. Don’t think about scale before you have great tools.
9. Salesforce. Persistence is key in community building. Erica Kuhl worked for seven years to prove the value of community at Salesforce, and it has had enormous positive effects such as decreased costs, better products, and higher revenue.
10. Homework in a snap | Socratic. To build a community-centric product (e.g. a two-sided marketplace, a Q&A site), you have to invest wholeheartedly in your members. You have to be patient. Growth does not matter if you have the wrong members.
11. OurCrowd. Content strategy is the basis of community building. Content communicates your voice and tone, which over time build trust if consistent.
12. Quibb. In the earliest of days, you have to build relationships. Do things that don’t scale.
13. Shapeways. If your community is meant to shape the direction of your product, you need a consistent way of sharing information and meeting on a regular basis to fuel your goals.
14. Twitch. In order to build a community of insanely passionate people, you have to hire someone who lives and breathes the dream of the community to build it. That person at Twitch is Marcus “DJWHEAT” Graham.
15. Udemy. Pick one business value for your community to exist and optimize toward it ruthlessly.
16. Yelp. Before you even think about building a community, know what your overarching brand stands for.
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