The 3 Key Steps to Awesome Content Marketing That Works
Jeff Bullas
572

A call to action is extremely important, but 8 on a single page? I don’t think so. It creates clutter and looks like an old-fashioned “Act now! Call today!!” hard-sell TV commercial.

Agreed: every business needs good content and a vibrant web and social media presence, but I think it’s a mistake, especially for small businesses, to rely solely on landing page lead captures. Researching prospects online takes time, but it allows you to take a warm personal approach to specific targets.