I once wrote a post on The Tomato Effect, a self-limiting belief that boils down to it won’t work because it won’t work. Doesn’t matter what “it” is; we don’t even try because we know it won’t work.

So for #13, I’d suggest: Just do it. Not acting hurts our esteem because there’s usually some cowardice involved. Taking action empowers us, no matter how things turn out.