Mark Armstrong
Jul 21, 2017 · 1 min read

I wasn’t aware that the attention span for videos was so short, relatively speaking: 15-30 seconds, meaning most viewers won’t stay to hear the brand’s full message. A single image has a great potential advantage there, and one thing’s clear: the design of that image is crucial.

Great post: concise, and beautifully laid out, including your excellent summary. Thanks for sharing.

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Mark Armstrong

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CEO, Mark Armstrong Illustration. My images are different, like your brand needs to be. Humor gets people to lower their shields. markarmstrongillustration.com