An Open Letter to Design-Tinkering Marketers
Adam Woods
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I would add that hiring a designer doesn’t mean giving up your ideas, your input. Quite the contrary. Two heads are better than one. A good designer is a collaborator. He or she will listen, be sure they understand your problem and objectives, then use their skills and expertise to create visuals that will attract clients. Their success is tied to your (the client’s) success.