Loved your point about how relationship-building has changed. Companies that still worry that humor will make them appear “unprofessional” are trapped in an outmoded marketing model. As you say: today’s savvy companies and startups “have developed a more relaxed and casual rapport with their customers.” They know that’s how content marketing works.

Another great thing about humor: it helps us think more creatively, which in turn helps us create better, more engaging content. Great post, thanks.