Damn the analytics, full speed ahead! — “Dilly Dilly!!” The cry echoed across the land during the 2017 football season. It teaches 3 important marketing lessons: 1. Nothing succeeds like humor in social media. 2. Testing is good, but you have to trust your instincts and be willing to take a chance. 3. Advertising does not necessarily…

Come join us, it promises to be a fun evening — “I’ve never done one before,” said Vicki Capps. “What happens if we can’t get out??” “They call the fire department and hose you down ’cause you’re hysterical,” said Bob McMurray, top salesman at the insurance agency. He was wearing a Baltimore Orioles cap pulled low over his eyes. “I did…

Boost your brand and build your network — A curator is someone who works in a museum and mounts exhibitions, right? Yes, but it’s also “a person who selects content for presentation, as on a website.” For a long time, I thought “curating content” was simply sharing a link. You read a post written by somebody else and…

Or why every brand needs trusted collaborators — No, this isn’t a post about that late-night movie classic, The Thing With Two Heads. Maybe next time… 😊 This post is about collaboration, specifically between brands and outside contractors like myself. Are two heads really better than one? This post was inspired by an article in The Wall Street…

Make them smile, and they’ll linger awhile — In her post about how humor can drive marketing success, Kathy Klotz-Guest writes that “as content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention.” Then she said something that really caught my attention: Laughter lowers the intellectual shield your busy prospects…

A POTUS and a hack can make a lotta jack — James Patterson — how many books has that guy written, anyway?? They’re full of sex and murder and the plots are absurd, but they sell a billion-jillion copies, and you can’t wait for the next one because they’re so much easier to read than Ulysses or War and Peace. Mr…

That ball is going, going… no wait, it’s coming back!! — I was cleaning out the attic and came across my 7-year-old self in an old summer playground photo. Just look at that cheerful, confident face. It’s easy to see I was going places.

Bang, You’re Smarter — The Gunfight at the O.K. Corral: the most famous shootout in the history of the Old West. It took place on October 26, 1881, in Tombstone, Arizona Territory. The Earps won, the Clantons lost.

Silence in the face of evil is evil itself — Russian President Vladimir Putin ordered an invasion of its western neighbor, Ukraine, on February 24th. He said Russia could not feel safe because of the threat posed by the much smaller Ukraine. The BBC puts the matter in context: Many of President Putin’s arguments are false or irrational. He claimed…