. The jury is still out for me
Why you should never use clickbait titles. Ever.
Double D

Please, Please DON’T. Your title should be a brief, honest representation of your article or blog post. If your content is high-quality, a good headline will speak for itself.

Clickbait-y headers are the equivalent of taking fast-food dollar menu food and putting it in flashier packaging to try to get more people to buy it.

But smart people with critical thinking skills can tell the difference, or will learn to do so quickly.

You don’t eat the packaging, you eat the food — and garbage in glittery wrappers is still garbage.

There is a wealth of clickbait out on the web. Give a good article the respect it deserves with a solid headline.