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Max Vitro
Max Vitro

Max Vitro

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Max Vitro
Max Vitro
Aug 31, 2018 · 6 min read

iGen myths and why they’re wrong.

Step aside Millennials. There’s a new generation to obsess over: iGen. In this article, we’re…

Max Vitro
Max Vitro
Aug 31, 2018 · 3 min read

Who is iGen?

The new champ of consumer power: iGen.

Max Vitro
Max Vitro
Aug 17, 2018 · 6 min read

What Marketers Can Learn from Fantasy Football

NFL Players don’t care about your fantasy football teams. Just like everyone…

Max Vitro
Max Vitro
Apr 19, 2018 · 3 min read

Using “authentic” to describe your brand doesn’t make it so.