Hi Maksym,
Absolutely, this framework works just as good for infomercial products as for anything else. You just have to adapt it to your business.
In your case, here’s an example:
Acquisition: For your infomercial product that could be acquiring users through Facebook ads by showing them great engaging videos, customer reviews and ads for a free preview of your product or another item that brings the customer value in exchange for an email address.
Activation: Once you have your customers email address you can use your newsletter to activate that customer by delivering more value. Again, the emphasis for informercial products is value, value, value, value that you give away for free before you get them to buy the full package.
Retention: Once your customer has purchased the question is how can you get them to come back and keep purchasing more. Obviously, this question is not relevant if you only have one product, but even then, think about how you want to keep that customer engaged until you release your next product. For monthly informercial subscriptions I highly emphasize customer interviews to understand why people unsubscribe and where they drop off, become unhappy with or just satisfy their need for the service.
Revenue: How can you grow revenue? The equation is simple: Number of orders x price of product = revenue.
So, you either can increase your number of orders, which you can do by practicing conversion rate optimization (something that I highly encourage for informercial products as once you have set up your funnel there is no real order fulfillment, i.e. you have a ton of time on your hands) or you can focus on price optimization.
Your goal for informercial products should be to first optimize your one product in terms of perfect price point (which price brings me the most revenue? At which price do the number of orders that I receive return the largest revenue. See this chart for an example of what I am talking about: https://preciseedit.files.wordpress.com/2011/03/perfectpricepoint.jpg) and optimize for conversion: How do I design the funnel so it is most effective and I convert customers? This can range from optimizing your top of funnel Facebook ads, middle of funnel email marketing or bottom of funnel checkout experience.
After that, you can think about up- and cross-selling. In other words, releasing more products or adding easy up-sells to your existing product. For example, buy the premium version of your infomercial product and receive an additional item (video, e-book etc.).
Referral: The referral section is pretty straight forward no matter what kind of business you are running. How do you turn your customers into your brand advocates? How do you get them to become your marketing machine and tell their friends about you? Discounts for referrals, viral programs where they receive prizes for the people they refer, exclusive access to certain communities based on how many people they have referred etc. The options are endless.
Let me know if you have any other questions :) Hope this helped!
