What is good writing?
Bad writing is usually easy to pick out; it has bad grammar, or it is terribly boring, or it uses so many long words that the reader is lost by the time they reach the second sentence. But what makes good writing?
Good writing getting a message across to its audience in a simple yet effective way. It is being able to convey a thought clearly and thoroughly without needing to be lengthy or use a lot of fluff to get to the point. The writing does not need to be fancy. The author should realize that content matters more than seeming more educated by using words that readers do not understand. Beginning to read the article, the audience should be able to know exactly what the rest of the writing will be about. And, by the end, the reader should be able to actually remember what the article was talking about in the first place.
Writing that stands out above the rest comes from the author. The author should have knowledge about their subject, or at least enough to seem knowledgeable. The author needs to know what purpose they are trying to convey to their audience so that their words are able to be kept short and to the point.
The article will seem much more accurate in the eyes of the reader if the subject is explained clearly and simply. Through the right word choices, the article will be able to impact the reader and possibly even influence them to think in whatever way the author wants them to think. Having basic grammar rules also goes a long way — if an article is difficult to get through because of spelling or punctuation mistakes, or even the sentences being hard to follow, the writing will be considered less “good.”
In general, “good writing” is a pretty broad category. However, having writing that is easy to understand is a good first step toward having amazing writing.