Digital Identity -LinkedIn

There is an article on the University website, ‘Employer blog: Why you should use LinkedIn’. It talks about why Linkined is so important for users to connect to the largest professional networking site and use it to enhance our career prospects. Linkedin provides a platform for people to develop a professional online profile, search jobs, make approaches to employers, join groups and network with professional. Because of a requirement of this module, I started up a Linkedin account. In my opinion, the interface is quite similar to Facebook, it is very user-friendly, what I need to do is to follow the instructions step by step to set up my account. Below is the first version of my profile. I choose a photograph that I took to put in the background and a normal headshot as my profile photo.

Here is the link of my Linkedin in a personalised LinkedIn url with full name:

First version of my Linkedin profile


Then I received some advice from a professional who I met in the work placement. She told me the images that show on Linkedin should relate to my interest and my career path. Besides, according to the article, I mentioned above, ‘The photo should look professional and make you instantly recognizable.’ Based on those tips, I changed my profile picture to an image that I took in a studio which is brighter and looks more professional, as I wish to become a commercial photographer who works in a studio; as I also interested in photo editing, therefore, I picked an artistic image that shows my relevant skills from my previous project to show as a background image.

My Linkedin profile

As my work placement just ended, after I edited the working period, my current status became blank. Then I read a recommendation from the article is to make sure that my current status is clear in the title to capture a potential employer’s interest. Therefore, I put myself as a freelance photographer in my profile. I also added a new section under my profile, a link to connect with an Instagram account which is my online portfolio. As Linkedin do not have an option to show images in the account, by sharing a media link allows people and potential employer to look at my work.

A link to connect my online profolio in my Linkedin profile

According to the article, ‘You can choose to make it either more or less detailed than your CV. Include volunteering. This can give you an edge with certain employers.’ I choose to show more details than my CV. As CV doesn’t have enough space for me to write what I have done, Linkedin is another way to show more details to the employer. Therefore, I added an introduction to a few projects which are part of my portfolio in the accomplishments.


The accomplishhments that shows in my Linkedin profile

For the summary, it is a bit different to my CV. It is more casual and it is written in a third person.

Joining LinkedIn groups

As I wanted to work in a studio after I graduated, therefore, I followed three Hong Kong base studio that I was able to find on Linkedin, it allows me to keep updated with any developments and potential opportunities. I also followed jobsDB, a well-known job searching website in Asia.


In the section of skills, I added my capabilities on software and skills. It allows me to boots my visibility in searches.


I am connected with people I worked with during my work placement, my classmates and a few freelance photographers and designers. I am also connected with an Assistance Event Manager who works at Hong Kong Convention and Exhibition Centre (Management) Limited. HKCEC is one of the two major convention and exhibition venues in Hong Kong. Therefore, it could increase the opportunity to connect with larger networks and gain working opportunities in Hong Kong.


University of Salford. (2016). Employer blog: Why you should use LinkedIn. Available: Last accessed 18th May 2017 .