It’s the question that keeps you up at night, right? Is video marketing actually worth your time and investment? You’ve got a business to run, clients to coach, and consults to…well, consult. Here’s the inside scoop: Yes, video marketing is not just worth it; it’s a total game-changer. We’re breaking…

The Great Brand Mirage: Are You Missing the Bigger Picture? Ladies and gentlemen, let’s cut to the chase - if you think a brand is just a snazzy logo and a catchy company name, you might want to rethink that designer coffee. Branding - it’s not just about the surface…

So, you’re probably thinking, “Customer acquisition, isn’t that just getting folks to buy your stuff?” Well, yes, but it’s a lot more exciting than that. See, a top-notch customer acquisition strategy isn’t just about selling; it’s a multi-step dance. First, you attract those leads, then you woo them until they’re…

In today’s digital age, LinkedIn has emerged as a powerful platform for professionals to optimize their branding and unlock new opportunities. With more than 900 million members worldwide and more than 199 million members in the US alone, LinkedIn offers a unique space to showcase your expertise, connect with industry…

Investing in branding is like laying the foundation for a big house. It’s a massive process involving identifying and strategically crafting your identity, messaging, and visual elements to resonate with your target audience. Whether you’re a startup or an established business looking to refresh your image, careful planning is essential. …

Since it’s inception in the late 2000’s, Facebook still continues its hold and dominance over the social media market. With over 2.9 billion monthly active users worldwide as of 2023, Facebook’s average revenue per user sits at a whopping $10.86. Below are 4 additional reasons that highlight Facebook’s capabilities compared…

“Get the fundamentals down and the level of everything you do will rise.” ~ Michael Jordan. Believe it or not, the keys to succeed in marketing and sports are very similar. Mainly, because both require a solid foundation of the fundamentals. This lays the groundwork for this article’s incredibly important…

“Without Customer Success, Marketing is Useless.” For the past 100 years, marketing has evolved from being a loud and flashy field to one that is more analytical and customer-oriented. This shift has led to the rise of Customer Success, which focuses on creating positive customer experiences by proactively helping customers…

And how you can implement them in your marketing strategy for 2023 Infographics are a powerful tool for visualizing and communicating complex information, and, when done well, they can go viral and reach a wide audience. But what makes an infographic go viral?