How selling a story is not that different than starting your Startup

The other day at the Mobile Growth Summit Kevin Jonas explained on stage how starting a boy band is not much different than starting a company. You have your product (your EP), your clients (the fans) and you pitch to investors in order to get investment (signing into a label). As an aspiring New York Times Best Seller Author I’ve done my research on how to start the marketing of my own book, and thanks to business school I’m academically better prepared to analyze it from a business point of view. Not many writers are, though.

There are several platforms like Wattpad or Amazon’s WriteOn where beginner writers can get some followers and even feedback on their work. 
Platforms like Wattpad (for writers) or Youtube (for musicians or theater companies. Yes, I’m looking at you, Starkid) are providing these creative individuals the opportunity to interact with fans without any cost and without having to pitch to a publisher or a music producer in order to get access to them. They gain a following and, in the case of Youtube, they can even monetize on it.

Now, what does this have to do with starting your startup? Savvy founders know that after building a Minimum Viable Product and getting their first customers, they have to show investors their traction in order to get some funds to help them scale. If Indie bands can use Youtube to help them get discovered by record labels, I’m positive creative writers can do that as well. In the case of movies, producers invest in a story that has already some fans, it doesn’t matter if it’s a book (Hunger Games) or a game (Warcraft), stories come in different formats and the same can be told in different ways (like a Broadway version of Legally Blond, for example). Just like any business, it’s all about the traction.

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