Thankfully, much has been written about the Rise of the Chief Marketing Technologist and while a lot what Scott Brinker wrote about in 2014 seems obvious in 2018, it certainly wasn’t obvious back in 2010 when I first got into MarTech.
I wasn’t trained in marketing nor had I spent any time in marketing other than from the consumer side of things. …
An open letter to MarTech vendors
Dear MarTech vendors, quick question: Were we all stock brokers in a previous life?
No? Yeah, me either, then why do all of our tools look like Bloomberg terminals? Really nice looking and well designed Bloomberg terminals to be sure, but we sure put a lot of data, and charts, and graphs in our dashboards don’t we? Who do we think our users are and why do we assume this is the best format for delivering insight and value?
I first heard about Product Hunt last year and, while it seems simple on the surface, anyone who has tried to launch on PH knows it can be a tad confusing. There are thousands of YouTube videos about how to do it and the best strategies combine influencers with gamification and viral luck. Of course you need a great product to start, but the rest is a bit of an art form. Watch a few and then let me know if it makes sense to you.
(Hint: It does not!)
Is it a problem or opportunity for your startup?
I was fortunate to attend the unveiling of the annual MarTech Super Graphic at this years MarTech Conference in San Jose. As you can see, it is quite impressive. And by ‘impressive’ I mean it was an impressive accomplishment that Anand Thaker assembled close to 7,000 companies into some logical order. I have to wonder how long he can keep it up. At some point I think the graphic will have to be 3D or in VR or in the Matrix.
We are frequently asked about the origins of the name ‘Eletype’. There are two reasons: One is very thoughtful, the other is very practical.
A few years ago I read the much publicized Steve Jobs biography by Walter Isaacson (and by ‘read’ I mean ‘listened to’. Perhaps the only good thing about Atlanta traffic is I get to take full advantage of my Audible subscription). …
Part IV in my series on Advice for Non-Technical Founders
In this article, we will define outsourcing as software development outsourcing. If you are building a physical product, you’ll have an entirely different set of outsourcing challenges, but for now, let’s think about outsourcing as it relates to computer code and app development.
Journalism should strive to be objective while advice columns are, by definition, biased. So let me preface this part by acknowledging that I will generally lean against outsourcing technical development for startups. There are exceptions, which I’ll discuss later, and there are ways to do it right…
Part II of Advice for Non-Technical Founders
If you read Part I we discussed what I called a technical lead. What is a technical lead? A technical lead satisfies the following criteria:
If you are non-technical founder you absolutely need…
Part III of Advice for Non-Technical Founders
Note: For the purpose of this section I’m considering the role of Chief Technology Officer as synonymous with Chief Science Officer, Chief Medical Officers, Chief Information Officer, and Chief Security Officer because these roles likely represent the executive responsible for the primary intellectual property your venture is building.
In the previous sections, we discussed the need to secure top-tier technical talent. While that sounds obvious, too often non-technical founders think this must mean a CTO. In fact, frequently accelerators and incubators recommend non-technical founders hire a CTO immediately, but I’m not sure this…
Part I of Advice for Non-Technical Founders
One question I’m asked about all of the time is “When should companies without a technical founder go about raising money?”. This is a fundamental question and there are many reasons why I chose this question to be Part I, but the primary reason is that non-technical founders need to follow a different fundraising playbook. I hope to address some of that here.
The short answer is that a non-technical founder should raise money once they’ve secured a technology lead. Not before. …
It’s been a few months since I’ve started working part-time for ATDC as an Entrepreneur-in-Residence. Not surprisingly, this has been one of the more enjoyable times in my career. Getting back to basics has been inspiring, fulfilling, and a constant learning experience.
While I know a little bit about building and managing a business, I know a lot more about building and managing products. As a result, I function less as an entrepreneur-in-residence and more as the CTO-in-residence.
You might expect that every startup at ATDC (the Advanced Technology Development Center) would have a lot of advanced technology founders…