Michael FarrellWhy Do Subscription Box Services Offer Multiple Term Lengths?I was recently looking over a clients subscription box website and found myself asking why are there so many choices for the same exact…Feb 15, 2016Feb 15, 2016
Michael FarrellHow to Use Churned Box Subscribers as a Source of Customer AcquisitionDid you know the probability of selling to an existing customer is 60–70%? That’s much higher than the probability of selling to a new…Feb 15, 2016Feb 15, 2016
Michael FarrellOptimizing Customer Experience to Reduce Churn Rates for Subscription Box ServicesThe most difficult part of a subscription business is customer acquisition. That’s assuming you’ve figured out your product, packaging, and…Feb 15, 2016Feb 15, 2016