Courtesy d10ny on Unsplash

Anti-pattern: Throwing the big switch

Years ago, I was in an architect role at a publisher. We had built a content channel to launch on MSN, and were getting ready for launch day. After months of designing, provisioning servers, setting up the content delivery network, load testing, and coordination, the team requisitioned a conference space…

It’s something I repeat as often as I can: Always ask the most obvious question you can think of. This tends to come up in relation to a meeting, but is valuable in various contexts, including design or code review, strategy documents, and incident response. It’s hard, much harder than…

Matt Holford

Engineering Director at Etsy.

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