I am suspecting that Apple will open up some sort of Siri API in iOS 10.
Shankar
12

I am thinking voice interactions will really take off with the introduction of augmented-reality, or visual-field overlaid interfaces. It’s nice to talk to Siri but often feels incredibly inefficient to 1/wait for her to finish a long response, or 2/read textual information on your phone (or watch). The combination of an ambient visual interface with audible commands seems like a really efficient interaction paradigm.