They’ll age into it, though, and if they’ve been involved in some way, your organization may be more likely to be where they turn to give.
Marc, a few points of disagreement:
Mary Cahalane
22

Totally agree with one caveat — they will donate differently, perhaps significantly so via emerging channels and on their own terms.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.