Highlighted by Martin Skorvan
From The Future of Journalism: Funnel Vision by The Economist
…re small — printing and distribution costs are mostly fixed — so they must either cut staff or find other ways to make money. This may include staging trade fairs, offering memberships with perks, even e-commerce partnerships. Such sidelines help to ward off staff cuts; to be a community hub, newspapers must also cover comm…
From The Future of Journalism: Funnel Vision by The Economist
gital…ite. (In September 104m people in America did so, according to comScore.) At the narrow end are its 2m paying digital-only subscribers (plus 1m print subscribers). Mr Thompson’s main preoccupation is to tweak the “geometry of the funn…