I was thinking about the future of Twitter this morning so I reread Chris Sacca’s manifesto “What Twitter Can Be.” The post was published seven months ago but it’s a tough read for someone who fiercely loves the product. An excerpt:
That’s all still true.
So why is it that some of the friendliest and easiest to use products are built on Twitter? Blab is Hollywood Squares for video chat and arguably the funnest way to hang out with friends and followers in a public forum. Copy+Paste a link on your blog and you create a portal to a fully distributed conference experience. Product Hunt is also omnipresent, revealing the best new products via Chrome extensions, Slack channels, and social apps. Periscope (albeit by default) provides yet another example of hacking community to gain market share. All of these teams figured out how to create distributed platforms that thrive in any runtime. And in all cases it was the very best choice for them to build on Twitter.
In short, I’m sure there are hundreds of apps where it just makes more sense to build on Twitter because it’s organized around interests rather than relationships you’re inclined to maintain in real life.
This is Twitter’s moment to use the middle nav as an area where you can install the platform partner of your choice. I call it Twitter Modules. If you want extra jazz, tap and hold to access other runtimes just like switching between user profiles. For products that require community density, Twitter is still in the driver’s seat and I would love to witness the shift into high gear.
Twitter can still be the portal to hundreds of other unique social experiences. Which module would you install?