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Services Marketing (6th Edition) by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler KINDLE PDF EBOOK EPUB. Size: 31,340 KB. Services Marketing (6th Edition) Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler pdf.
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Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management
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Book ID Asin: 0078112052
Book Title: Services Marketing (6th Edition)
Book Author: Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Book Format and Price:
Book Format Name: Hardcover
Book Format Price: $14.37-$87.48
Book Price: $87.48
Book Category: Books, Literature & Fiction, Poetry and unknown
Book Rating: 76 ratings
Services Marketing (6th Edition) by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler Book Review
Name: CS
Rating: 4.0 out of 5 stars
Title: book was great, rental was frustrating
Date: Reviewed in the United States on March 15, 2014
Review: no highlighting or marks in the book when i rented it. fair price to rent a book at. confusion as how/when to return the books to amazon but i figured it out by searching the help section. should be easier to find but that doesnt affect the book. order it if you need it.
Name: cooper from Canton
Rating: 3.0 out of 5 stars
Title: Rent only if you do not have OCD
Date: Reviewed in the United States on January 10, 2018
Review: Book is not pleasant to read, as there is highlighting on what seems like every page. It has been rented out way to many times and have not taken care of it. I want my money back. 😠😡
Name: moonshallow
Rating: 4.0 out of 5 stars
Title: good examples
Date: Reviewed in the United States on May 16, 2014
Review: I liked the real-world examples. It was an easy read. I used this for my MBA class. I specifically had the Kindle version.
Name: INTJ
Rating: 4.0 out of 5 stars
Title: Quality Textbook
Date: Reviewed in the United States on October 8, 2012
Review: Book has a lot of research sited, and is well constructed. If you’re a teacher looking for a good text book about services marketing, then you found a winner.
Name: cdrown
Rating: 3.0 out of 5 stars
Title: Wouldn’t recommend
Date: Reviewed in the United States on July 21, 2013
Review: I rented this book as a requirement for class, but wouldn’t recommend. There’s no color at all to the book or any definitions. It was a bit wordy at times. There are definitely better options out there
Name: Elizabeth L.
Rating: 4.0 out of 5 stars
Title: Four Stars
Date: Reviewed in the United States on December 1, 2016
Review: Great item, just as decscribed
Name: Nicole Boone
Rating: 2.0 out of 5 stars
Title: Well….
Date: Reviewed in the United States on March 2, 2013
Review: This book is for a class that I have to take so of course I don’t like it for entertainment. It is very bland — black and white everything — you would think as a marketing book it would be more eye appealing but it’s really not. It does however present the information well.
Name: Amazon Customer
Rating: 4.0 out of 5 stars
Title: Four Stars
Date: Reviewed in the United States on September 19, 2016
Review: Good book! Easy to read!
