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Company of One by Paul Jarvis in one sentence: Start your business with the smallest form of your idea, reach profitability as fast as possible and make your decisions based on actual profit, not projections.

“Automation can happen later. Scale, if desired, can happen later. Infrastructure and process can happen later. Focus on where you can test the waters without a massive investment of time or money, and then pay attention to what happens when casual contacts turn into customers, even if it’s only a handful at first”

Company of One by Paul Jarvis in 10 takeaways:

1. Find a simple solution to a big or complicated problem.

2. Start with the smallest form of your idea. Take small steps.

3. You need to reach profitability as quickly as possible, no investors for cash flow. Don’t spend for results you HOPE to see. Spend based on actual results. Decisions should be made on actual profit, not projections. …


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He had me at coffee. Last year I entered a meeting through an empty hallway. Halfway through it, one of the participants stood up and said he’d like to treat us all to coffee. He then opened the door and in the once empty hallway was what seemed a magical apparition: Wilson Hailey and Tezpresso.

A portable coffee shopped had popped up and Wilson was ready to make all of our caffeinated dreams came true. This was my first time meeting Wilson, but luckily for me, not my last. …


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One of the wonderful things about living in Austin, TX is that so many people move here every day (an average of 152 per day over the past decade). Ok, most residents don’t count that as a plus, but the migration to the capital city means that creatives from larger cities have been flocking here.

I met Joanna within a couple of months of her arrival from LA and decided instantly that we would be friends. Lucky for me this has meant that I have also watched Modular, ink flourish in its new city! I’m so excited to share a peek into the work and life of Joanna. …


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The first time I met Heather, I felt drawn to her from across the room. I thought, who is this woman with the unexpected stripe of color (at the time, purple) in her hair? I need to find out more about her! And I did just that. I have the pleasure of chatting often with her and each time, I discover something new. So when this series began, Heather was one of the first people I reached out to. Today I get to let you find out some of what makes Heather Rider and her company, The Energy Synergist, so amazing. …


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You know that feeling you have when you meet someone and think, “wow, you are a wonderful person, what you’re doing for teenage girls is incredible!” That’s how you’ll feel after you learn more about Jen Dean. I had the pleasure of becoming acquainted with Jen earlier this year and as I have been getting to know both her and All Girls Considered, I am becoming more blown away by her mission and what she is accomplishing. I hope you’ll be as inspired as I have been!

“I think about the power of knowing that life is a journey rather than a destination; that everyone’s path looks a bit different; and that when we share our stories with one another, we all learn and grow.” …


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Do you ever have that feeling when you meet someone that you instantly realize that you could sit down and ask them endless questions about what they do? That was how I felt when I met Adam Wisnewski. Adam was the reason that this series was created, I suspected that I was not the only one who was intrigued by his business and what led him to this point. The enthusiasm he has for his business and clients is infectious and I am delighted to be able to share his story with you today.

“Food is life, cooking is an art, and eating dinner should be a team sport, shared with pride and love.”


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Jess Hagemann courtesy of Alicia Leigh Photography

One of the greatest joys in life is knowing that there are brilliantly talented people out there, creating and building businesses based on their talents. Sitting down over a cup of coffee with one of these wonders is a delight that holds no parallel. The first time I had a conversation with Jess, I instantly knew that I had to know more about what she did. Her work is fascinating and having read her debut novel, her talent is as well. Please enjoy learning about Jess Hagemann and Cider Spoon Stories.

It is the privilege of my life to get so up close and personal with my clients’ stories. …


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This week a good handful of friends have asked if I regret closing Manic Trout last year. So I thought it a nice time to talk about reinvention. I’m a fan of it. In my late twenties, a male friend I’d known since our teens told me that I’d reinvented myself more times than Madonna. That every few years, I looked completely different and was into new things. I asked if he was saying that as a compliment and he admitted that at first he wasn’t but after thinking about it, realized that he was. Yes, I like to try new things, be it clothes or hair length or hobbies or jobs. Through it all though, I’ve always had the same beliefs, values and have stayed, well, me. But I enjoy change. …


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When you own a business, it can seem mystifying to figure out how much you should be spending on marketing and to know if that is money well spent. Fortunately, there are standard practices and equations to demystify and provide tools to remove the guesswork and give you the confidence to market your work. We’re going to jump right into what these tools are below. If you are interested in where to market, give this article on the areas of marketing a read.

Where are you in your business?

How much you spend depends on how well known your business is. …


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Do you have a marketing plan for your business? In the simplest of terms, this means that you have planned out your marketing strategies for a specific amount of time, with your goals, timeline, and costs included in the plan. It should include how you will measure the results and not be mapped out so far in the future that you are unable to stop what is not working to try something new. It should also be varied across multiple areas of marketing.

Where do you start? As always, with where you are right now. Evaluate where you currently stand and then where you want to be. If you are unsure of your target audience, this should be decided before you dive in so you are putting your time and money where your people are. …

About

Sierra Bailey

Business educator and talented, tiny business owner expert with high energy with a love for reading, learning, sharing, and solving puzzles. MsSierraBailey.com

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