Grumpy. Reader. Talkative. Learner. Trying to make friends with her slow side.
Your value proposition is your plan for how your product will meet customer needs better than the alternatives. Out of all the potential customer needs your product could address, which ones will you focus on with your product?
“We are a landscape of all we have seen,” Noguchi says.
Face it, dietary preferences are irrational. We like what we like to eat, and then we invent excuses to justify it as a moral standpoint. Excuses…