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Photo by Maria Teneva on Unsplash

I was chatting to a banker friend of mine recently about his organization’s new wealth management app. A massive, year-long endeavor where just the design agency billed over $150k generated an initial spike in downloads. But, to his dismay, the initial enthusiasm all but fizzled out a few weeks later.

It didn’t take long, however, to work out where the problems lay…

User Interface vs User Experience

It quickly became evident the institution had made the classic mistake of focusing on design rather than user experience.

They wanted a wonderful-looking app, which is why they hired such an expensive agency. …

About

Michael Stemmle

CEO, additiv AG — We build the digital future of the financial industry

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