Thoughts on creating and delivering tech products

In this piece I share some of my thoughts and learnings on the relationship between the product and engineering roles, more specifically between product managers and tech leads.

I’m lucky to have both a background in engineering but also in marketing & management. These areas complement each other wonderfully, although sometimes it can be tough to strike the right balance between both when building products.

Delivery Starts on Discovery

This is, to me, the most fundamental notion that can impact the success of a product.

If you’re any sort of product owner — founder, CEO, product manager — you’ll get the best bang for…

June 2021

Illustration by Bruno Prezado

The weather is getting better. For some it’s preamble to summer. For others it’s business as usual, and the past month’s torrent of lawsuits, anti-trust probes and hearings is proof of that. Luckily, we’re here to help you distil all of that info.

For this issue we’re joined by Cade Diehm, designer and founder of The New Design Congress. We deep dive on the concept of infrastructure as an expression of power, questioning ethical design, weaponizing blockchain and explore what’s behind digital identities.

Finally, we’re happy to introduce new illustrations for each of CFT’s issue, kindly created by…

May 2021

Photo by Joe Shields on Unsplash

No month is equal for the tech giants. And yet everyone seems identical to the previous: the same lack of regard for users, the antitrust hearings, the lawsuits.. As if we’re stuck in a loop, unable to rebalance our relation with Big Tech.

For this issue we’re joined by Alice Thwaite, tech ethicist and founder of Hattusia and the Echo Chamber Club where we discuss what is a tech ethicist, what do they do, how to integrate ethics when developing products and using new data metaphors to foster innovation.

– Lawrence

Ultimately the talent is just not there…

April 2021

Photo by Robynne Hu on Unsplash

March had, as usual, a torrent of news to keep us entertained. The highlight of the month is certainly the unionizing efforts from Amazon warehouse workers.

Another highlight is that starting with this issue, interviews will be available on audio format 🎉

We’re joined by Yonatan Miller, co-founder of the Tech Workers Coalition Berlin chapter where we discuss tech activism, Amazon’s effect on cities, what if Big Tech left countries, alternative online business models and much more.

- Lawrence

What Happened in March

Big Tech, Governments & Regulation

The White House is assembling an All-Star antitrust team, with the appointment of tech critic Tim Wu which signals…

February 2021

A man using a smartphone
A man using a smartphone
Photo by Gilles Lambert on Unsplash

The beginning of a year always has that feeling that there is still time. Time for what? Maybe to take on new challenges or simply pick up where we left the year before.

One thing is certain, January 2021 certainly delivered. So sit back and grab some 🍿.

Following January’s recap we’ll be talking with Cocoon’s Lead Designer Vanessa Silva on what is Design Ethics.

- Lawrence

What Happened in January

U.S. Capitol Attacks

The major event in January is undoubtedly the attacks on the U.S. capitol. It rekindled the subject of moderation and free-speech, placing Big Tech companies in the middle of the storm.

January 2021

Photo by Siarhei Horbach on Unsplash

Welcome to 2021.

We all want to put last year behind us and forget about it. We’ve been through a lot globally. Unfortunately we’ll need to endure some more before it gets any better.

But it will get better.

At least 2020 brought the start of world governments’ coordinated stance against Big Tech’s influence and monopolies. Whether or not this will lead to meaningful change remains to be seen. We’ll be here for that.

For this third edition we’re joined by Founder and CEO of Eticas Consulting Dr. …

December 2020

Photo by Chris Yang on Unsplash

We’re arriving at the end of 2020 and the global pandemic has forced us into increased technological dependency.

One thing is for sure, tech companies are the great winners. Amid the stress and the struggle we’ve been put against, these have amassed even greater power from our dependency.

We are now totally reliant on private digital mediators to continue with our lives: being schooled, working, being entertained or simply to keep in touch with our loved ones. If this trend continues, how will it end up?

In these times we should be thankful for technology we have at…

November 2020

Photo by sebastiaan stam on Unsplash


If you’ve arrived here it means you may have a feeling that digital technology is no longer something neutral in our lives.

Technology’s in our pockets, on our wrists, at work, supermarkets, schools and our homes. It has its own agenda which may or may not be in line with ours. With such pervasiveness, it becomes imperative to be critical and ponder both the positive or negative outcomes of its usage for our collective future.

Critical Future Tech’s aim is to provide thinking points and conversation starters on the impact of technology in our lives as well as…

A practical walkthrough on building a micro frontend architecture with multiple Vue.js apps using single-spa. Note that you can replace Vue with your framework of choice.

Person stacking colorful blocks on top of each other.
Person stacking colorful blocks on top of each other.
Photo by La-Rel Easter on Unsplash

The first article of a three part guide that aims at laying the foundations on how to setup and organize a micro frontend architecture for your projects using single-spa.

Part 1 — setup the orchestrator layer which loads the necessary assets, 3rd party libraries and our micro applications;

Part 2 (TBD) — organizing common styles and reusable components; sharing and manipulating state between apps;

Part 3 (TBD) — deploying to Netlify while avoiding concurrency;

What are Micro Frontends?

Plowing through one PR crisis after another, could its long term goals not be purely financial gain?

A neon sign flickers intermittently the words Facebook and Government.
A neon sign flickers intermittently the words Facebook and Government.

Is it far-fetched to speculate that Facebook’s long term goal may entail becoming more than a mere place to sell ads to people, but actually a global powerhouse for mass manipulation of ideologies, perceptions and beliefs? Some might argue that it is already the case, but I want to further explore this thought.

First, the response Facebook has regarding the perceived negative impact of its actions (and inactions) makes me wonder to what extend the company cares for maximizing its profits, at least on the long term. …

Lawrence B. Almeida

Interested in how tech influences us. Frontend developer @unbabel. I also run and Views & opinions are my own.

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