
Zoom have a simple product that does one thing exceptionally well. But simple is never easy. Putting the user experience first forces some tough engineering choices. They use native applications because it gives the best user experience. They use co-located data ce…
I think that we have a lot to learn from Zoom. Maybe focussing on building a great product and company is enough, after all. We don’t need to be on fire, or in massive debt, burned out, stressed, or ethically questionable to float. Maybe it can be simple as a video call.