A Writer’s Guide to Hacking the Reader’s Brain (in 5 Steps)
Penguin Random House

Fabulous and easy to follow tutorial. Thanks for breaking this down into five steps. This is the best article I’ve read explaining how the character’s flaw, wound, lie they believe — their internal struggle collides with the external goal to create a perfect story. You’ve really done an excellent job explaining it. I had my own “Ah-ha” moment of clarity while reading your article.

I never thought to ask all those questions prior to writing page one, but I see the benefit. Thank you.

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