Raising Venture Capital

Mark Suster
Jun 21, 2009 · 4 min read
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Below you will find an outline for the posts I’ve done on how to raise VC.

The initial section covers what to do before you approach a VC (or if you should even raise VC at all), the middle section is what the presentation you send should look like and the final session covers what to do after the meeting. If there a post description but no link it means I have not written the post yet. If you need that covered urgently please write a comment and I’ll prioritize it.

Also, if there is a topic you’d like me to write about and it’s not on the list feel free to suggest it.

I’m not known for brevity. Sorry. I’ll try to be better in the future. If you take the time to click on the the links and read these, though, there is a lot of practical information on the fund raising process. I’ve pitched maybe 100 times on the entrepreneur’s side of the table and had about 75 “no’s” (but I have had about 25 “yes’s”). I’ve sat through hundreds of pitches on the other side of the table. This gives me some interesting perspectives.

Thank you.

Fund Raising Stories

  • My favorite fund raising story from posted in 2006 from my days as a startup CEO (see I was irreverent even back then!)

Are There Right Times or Wrong Times in the Year to Raise Money?

Before a VC Meeting

Things to do During the Meeting

  • How do you deal with the “Elephant in the Room” (those things which the VC will already know feel strange but may not mention it)
  • How do you deal with your “Skeletons in the Closet” (those things that wouldn’t sound good but which the VC could never know up front unless you told him/her.)
  • How to present at big meetings without going down a rat hole. Big meetings are hard to manage. Unless you have a sponsor to help you manage the process and know how to deal with detail merchants, naysayers and silent partners you’ll find yourself in big trouble.

VC Meeting Slides

Do you really even need a PowerPoint deck? The short answer — “yes.” The Triple Play of Presenting.

What happens next?

Originally published at www.bothsidesofthetable.com on June 21, 2009.

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