DUO Mobile App
GA | Fall 2015 Cohort | Maria Terziski
Months before attending General Assembly, I embarked on an app idea that attempted to solve major pain points singles were experiencing with online dating. Since this was my first rodeo at digital product design, there were many hours spent online searching and learning “how to create a mobile app”. While I conducted my own user and market research, I really wasn’t sure what information I needed or what to do with it. Now at GA, our first assignment granted me the opportunity to apply the correct research process to my app in order to uncover additional insights & possible solutions.
User Research & Synthesis
The method of gathering information was to interview 3 single people to learn their approach of meeting other singles. My interview participants were:
When interviewing the subjects, I made it a conscious effort to ensure my questions were open ended and not leading. Being a single person myself, I could related to their stories which made me even more empathetic to their challenges. When asked on how they find other singles, all of the participants preferred the online method based on convenience and the ease of starting a conversation. However, within the digital dating realm, they all expressed concerns around safety, exhaustive search/chatting process, incorrect profile info and communication drop-offs.
Once complete, I synthesized their responses by using affinity mapping. Employing this method assisted me in finding themes and common pain points as well as capturing assumed insights.
After completing this step, I was able to develop a solid problem statement & design direction.
Problem Statement: Singles are experiencing higher probabilities of meeting other singles online, but are still concerned with safety, exhaustive search process and lack of personal interaction.
Design Direction: The solution should consider a simplified and safe process that can facilitate a quicker in-person connection.
During this process, my love for flashy visuals and digital comfort needed to take a back seat. In developing the GroupOut app, I was unaware of the importance of creating a user flow and low-fidelity sketching processes which could have saved me HOURS on production. This time around, I was able to rapid prototyping some fresh ideas from my affinity mapping to ideate a solution that stayed on point of the design direction.
In creating GroupOut, I envisioned friends in groups of 2–4 connecting with other groups of 2–4, equally matching the amount per group. My design direction was to simplify the dating process and with the option of mixing groups of 3 & 4 didn’t make sense. The simple solution was two.
Duo was born.
This part was very challenging for me because I’m not fond of my penmanship or drawing skills, so that made me want to jump on my computer to do it another way. But considering this exercise was for me to LEARN this process and not modify it to the way I do things, I had to step out of my comfort zone. At the end, it wasn’t pretty to look at, but it did its intended purpose — a potential solution for the user’s problem. To see the click-thru version, visit:
· Test the current prototype with users to gain feedback on usability
· Iterate based on feedback
· Move into a med-fidelity mockup
This assignment was a fantastic introduction in understanding the user and uncovering insights through interviews, mapping research data and designing basic prototypes for testing. After GA is completed, my plan is to employ any additional skills from this course to continue developing my app idea.
GroupOut was developed on curiosity, passion for technology and MANY hours creating (and recreating) mental user flows and UI screens. Although the journey was bumpy, attempting to solve a problem through digital product design energized me enough to want a new career in UX Design.
Thanks GroupOut :)