It’s easy to say that teenagers use it because they want to be able to post content that won’t stay online. Like them drunk in a party.
Am I too old or too sick for Snapchat?
Loic Le Meur

I think that you get it wrong by starting like this. Snapchat is not only a social network for drunk people. It’s about sharing it’s social moment in realtime but without the pressure to make the perfect picture like in Instagram.