When one thinks of farming, one hardly thinks of fish eggs! The concept of aquaculture however late to develop, has revolutionised food consumption across the globe. However, India, which has a large fishing industry, operates primarily on the capture of naturally occurring fish. …

Marketing in 2015 In one of my previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. …

Customers Don’t Want Ads, They Want Conversations — Marketing function, as we knew it has changed a lot since the time the first digital advert appeared almost two decade ago. In this connected society, the focus has radically shifted in favor of the consumer. …

GRAMMY, a name that has become synonymous with the best and the biggest names in the music industry. Not many know that though the name is old, the phenomenon is fairly new. …

“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” ~ Phil Kolter — Marketing function, as we knew it has changed a lot since the time the first digital advert appeared almost two decade ago. In this connected society, the focus has radically shifted in favor of the consumer. This focus is driven by three key factors; A self educated consumer, powered by…

In five years classroom will learn you  — Last week I was invited to speak at TiE Conference at Cochin where entrepreneurs, venture capitalist, angle investors, geeks, startup mentors and senior executives assembled to foster the sprite of entrepreneurship. I was asked to focus my presentation on “The future of Learning Innovation”. As a digital strategist closely associated…

Enable people to win — You use hundreds of products in your daily life. While you may not have any brand preference for some products, for others no other brand would do. Why the difference? What is it about some brands that others simply don’t have? How did these brands earn your loyalty? …

A Complex Game of ‘Timing’ and ‘Continuity’  — Ever wondered why melodramatic television shows are called “soap operas”? The etymology of the term is quite interesting. …

The Amalgamation of Entrepreneurship & Politics — More often than not a successful startup venture begins with nothing but a bunch of dedicated, zealous, capable, inspired and sometimes naïve individuals. Their ideas are often ridiculed or tagged as too revolutionary to have any practical value. However, as startups have proved time and again, no one can predict…