UX/UI Architect, Product Designer at ATS Global, President of Information Architecture Italian Association
I am firmly convinced that the best digital products have been designed by people focused on problem solving, trying to understand users and their business objectives.
…l language don’t make us designers. The same way a hammer and a saw don’t make someone a carpenter. We are designers when we solve problems and contribute to something valuable.
We should be able to show the measurable value of what we consider is right. Sometimes designers propose solutions that don’t bring income immediately but attract loyal custome…