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Every modern browser offers mechanisms to store data that can be retrieved when opening a new window or a new tab. The different storage options are cookies, local storage, and session storage. The problem is that these storage options are segmented per domain (or subdomain). That means that xyz.com will not be allowed to access any of the information that abc.com has set. And browsers don’t provide any options to share data across domains, for obvious security and data privacy reasons.

At Bloom Partners, we build digital solutions that drive long-term consumer engagement through content delivery. This often requires our…

Maxime Thomasson

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