Image via Autodesk

Traditionally the process of turning bits into atoms, shaping ideas into hardware solutions, has involved intense, man-hour heavy design and engineering activities. A lot of back and forth focused on finding an optimal solution to comply with cost, weight and performance restrictions.

Traditionally too, there’s been people in control and software tools aiding the process. A team conceives one or various solutions, tests them and reaches conclusions to feed back into the design. What if we add a reinforcement here? What’ll happen if we remove some material there to make it lighter?

It was slow, and painfully limited.

Tradition is…

Miguel Tito Malone

Founder of Batiscafo, a small innovation studio where we help companies explore new business models and product+service solutions with a human-centric approach

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