im MT... UX Lead in @Fathom_UX
As a financial product it is essential to gain the trust of users and therefore having a consistent and recognisable identity is paramount to Monese’s success.
Disruption is all about creating a better experience. This is the case in every instance. Canva is disruptive not because it’s cheaper, cloud based or drag and drop. It’s because it provides its …
…arch, a few questions at the usability lab or some discussion amongst your colleagues — does not an axiom make. Your hunch, guess, idea — is yet to be tempered against the cruel anvil of actual traffic.