Drive or Uber?

Imagine. You live in Russia. It’s night, you go out with you’re beautiful girlfriend or boyfriend and take some drinks in the Alibi bar. One drinks leads to another, you’re too drunk to drive. When you pay the bill, you’re given an Uber card with an alcootest in it. The test is negativ, it turns green et you’re invited to order a Uber to drive you home.

Here, Uber and the Alibi bar have come up with a really cool and smart campaign to raise awareness on drink-driving, a huge scourge in Russia.

An idea that definitely makes Uber the first thing that comes to mind after a drunken night.

via creapills.com