Heavily simplified, KWO is typically done in three steps. The first step is to research a list of all the high volume, relevant keywords, search terms that users search, and ideally those with a low level of competition. The second step is to integrate those search terms into your app’s metadata. The third step is to analyze the impact of the metadata optimization, and iterate on the search terms for which it wasn’t possible to earn an advantageous rank. Whilst the first round of optimizations is often the most time intensive and impactful, KWO is a continuous process full of constant iteration due to changes in keyword ranks beyond your app’s metadata, such as search trends and the competition per keyword.