Growth Hacking till your hands bleed

I’m taking an 8-week intensive growth hacking marketing course with the the accomplished Andrew Chen & Brian Balfour.

The first networking event kicked off last night at a venerable wine bar in SOMA & the first thing I learned is that these guys never sleep. Either that or they have figured out who to clone themselves into 11 dimensions to find more time than the rest of we mortal beings.

They’ve been blogging since diapers.

They write a shit ton.

And they network their arses off.

Oh, and they’re ridiculously smart and all that good stuff.

The format of the course is an ingenious mix of online videos & speakers, chat discussions & FOMO- inducing live events for people local to SF.

The introduction video acknowledges the growing challenge of succeeding in today’s tech world:

• Distribution is expensive
• Sustaining growth is tough
• David J Blands’ Product Death Cycle looms near

Like most things in marketing a plan, strategy, blueprint, back-of-the-napkin block and tackle is usually a good idea. It will help you avoid what I call the ‘zero moment misstep’ where you design, concept, create something that no one wants.

I’m looking forward to digging into the content, pestering the guest speakers & bringing the best of growth hacking back to Mozilla & Firefox.