The following post was written by Tay Glass, a Senior Producer at Back Pocket Media. Note: Trusting News Assistant Director Lynn Walsh helped advise Back Pocket Media on survey questions for these events. While the following results are based on only about 100 survey respondents, Back Pocket Media’s findings make…

Listening is a crucial component when it comes to building new audiences. We have research that shows this, but it also makes sense: If journalists want to provide coverage that is relevant and useful to people they aren’t already effectively reaching, they have to first take the time to get…

In this election cycle, journalists are keenly aware of the heightened importance of providing coverage to their communities that is seen as both relevant and trustworthy. And as we continually witness, people often aren’t inclined to give journalists the benefit of the doubt. …

There’s no big secret when it comes to building new audiences. There’s no new beat or newsletter that can be created to undo decades of harm news organizations have caused to certain groups of people. …

If you’re a journalist wanting to reach more diverse audiences, especially audiences that have been historically ignored or underserved by your newsroom, a lot of that work starts with laying a foundation of trust. Without understanding the assumptions that have led to distrust and the roadblocks that exist in creating…

One of the main goals of Trusting News is to give tested, tangible ways journalists can earn trust with their audience. We want to offer the industry strategies and ideas that have worked with other local newsrooms, and make it as easy as possible for journalists to build transparency work…

At Trusting News, we’ve been asking some big questions about how journalists can be part of the solution to fractured and polarized communities. In our journey to answer these questions and find solutions, we’re launching two additional projects through our Pluralism Network. These projects will focus on how journalists can…

If you’re a journalist who has faced criticism about national coverage published in your new products but not produced by your journalists, you’re not alone. Far from it, actually. We regularly hear from local newsrooms frustrated and overwhelmed by complaints related to the wire coverage they publish. …

It’s usually not hard to convince journalists there’s low public trust in news, or that newsrooms being more transparent and credible are worthy goals. …