How do Startup Founders Communicate ?
Communication needs basics just like any other. It includes reading, writing, listening and speaking. Reading is like breathing for the mind. As you continue reading, new thoughts cross your mind for sure. Now, these ideas will need a proper arrangement. Therefore, you can organize them better by writing them down. That’s your second essential thing. Next comes listening. The habit of attentive listening allows you to respond well and also to absorb information. Excelling at the above stated 3 and failing at speaking stands no use. Speaking plays an important role. Being thorough about what you speak is crucial.
A general myth among the public is their English concerns. To be an excellent communicator, all you will need is a compelling story that has your idea and passion. Fluency in thoughts spread your view, so that’s to be marked too. People remember stories way better than points. Try coming up with a short story for every vital aspect you wish to speak. Question yourself, how you can sell your thoughts to a strong personality? Have a solid answer. It must reflect your idea and why you do it.
While speaking people may lose interest and stop listening. You need to make an impact on the listeners from the start so that they continue to hear. The idea must plant inside their minds. Talking about crafting your story, there are four steps. Ethos, Pathos, and Logos are used to form a communication strategy. In Ethos, you should convincingly introduce your character and contribution. It may include your accomplishments and teamwork as well. Pathos is the next stage where you can connect with the audience. Words like “I believe” etc., can be used. Following Pathos comes the Logos. Any idea when supported with ample facts and data gains attention. Logos does exactly this. These 3 form a good communication strategy. Just make sure you don’t overdo any of them.
Golden Circle theory is one which deals with answering questions the speaker asks himself. They are: why, how and what. These are mainly related to the startup and product.
Regular study and revision from time to time with an action plan makes anyone a topper. The key here is the plan. Similarly, here is a pure communication canvas for better understanding. Build your Ethos, elaborate customer’s problems, create small stories about how your ideas solve them. Supply them with facts and precise data, offering solutions to the issues. It works out better through visuals and clippings. Make sure that your speech lays an impact on the audience. Describe your vision, plans.
From a recent analysis of the startup founders, a familiar pattern has been observed. They follow these three while communicating: Imagine, Ideate and Inspire. Start with a one-liner intro about the startup, then state the problem leading to put up your startup. Debrief them how the problem was in the past, and present and how it grows further if unchecked. This gives the audience enough reasons to buy your thoughts. Describe how you originated and gave a demo of it. Show the past and present stats. And finally, try to stand up to their expectations on the product.
You may end the presentation by stating the future advances you want to make and adapt to your startup.