Kenny IsidoroPortfolio tips for the emerging designerI recently had the opportunity to meet with emerging designers through AIGA Boston’s Portfolio Review. It’s one of many resources that…Jul 15, 2019Jul 15, 2019
Kenny IsidoroSeven strategies to help your customers make tough buying decisionsThis past holiday season, retail sales were the best they’ve been in recent history. And now that the holidays are behind us, let’s…Jan 23, 2019Jan 23, 2019
Kenny IsidoroCan you make it look pretty?Making it look pretty isn’t fixing the problem. The problem is the thing itself…Jan 23, 2019Jan 23, 2019
Kenny IsidoroDesigning the Restaurant ExperienceI recently had the opportunity to share some of Bergmeyer’s latest work in experience design for the food world. We were invited by the…Jan 23, 2019Jan 23, 2019
Kenny IsidoroBad meetings suckThe design critique was the foundational education method for reviewing work when we were in school. You pin up your project, present it…Jan 23, 2019Jan 23, 2019
Kenny IsidoroFinding your brand voiceWhy do we use personal pronouns for brands… they, their, them?Feb 20, 2018Feb 20, 2018
Kenny IsidoroBrand New Conference RecapThe Brand New Conference isn’t so brand new anymore — the event is now in its eighth year and continues to grow in popularity with its most…Oct 3, 2017Oct 3, 2017
Kenny IsidoroThe shifting shape of knowledgeThe format of the traditional lecture has been the foundation of higher education learning for decades. Professor stands behind a podium…Jun 16, 2017Jun 16, 2017
Kenny IsidoroOffline goes online, online goes offline, and sometimes, offline just goes awayIn the past decade, shopping behavior has changed significantly, with more and more people choosing to shop online for goods and apparel…Mar 24, 2017Mar 24, 2017
Kenny IsidoroChange before you have toWhen a brand has reached the top of their game, the way forward is to adapt for the world of today and the unknown of tomorrow. The brands…Feb 23, 2017Feb 23, 2017