TYPOGRAPHY , what is it !?
Used in nearly every form of advertising , typography is everywhere. It is a integral part of communication. It has demanded the skill of dedicated typographers for centuries.
“Graphic designers love to use typography to explore the interaction between the look of type and what type actually says”
Then & Now
Back in the day designers had to use letterpress for manually setting up a type. These days Graphic Designers have the luxury of endless tools and technology to create a wide range of typographic styles. The history of typography can help designers develop a more informed and cohesive style that builds on the past. There is so much to learn from the past and so much inspiration to be discovered